Experiment 001Field tested
INAICRM↗
The Lead Response Machine
Qualifies, enriches, routes, and personally responds to new leads before the coffee gets cold.
n8n · OpenAI · HubSpot12 sec response time
BettyRocket experimental division · Est. 2026
We build the
weird, useful
machinery.
Automations, AI workflows, internal tools, and internet experiments engineered to make growing businesses run better.
Selected work
From the lab.
Things we’ve shipped, tested, broken, rebuilt, and put to work. Every experiment starts with a real business problem.
Experiment 002Prototype
The Briefing Room
Turns scattered voice notes into structured, actionable creative briefs.
Whisper · AI · NotionIn the lab
Experiment 003Live
Review Signal
Finds the happiest customers and asks for the right review at exactly the right moment.
Stripe · Gmail · Google3.4× more reviews
Experiment 004Field tested
URLSCANPDF
Website Field Scanner
Audits a company’s site and assembles a personalized improvement plan automatically.
Firecrawl · AI · PDF8 min per audit
Experiment 005Building
Project Control
One clean operating view for intake, assets, approvals, deadlines, and client communication.
WordPress · n8n · AirtableSignal acquired
Interactive field test
Watch the machinery work.
A simplified live simulation of an automation we build for service businesses that can’t afford to let good leads sit.
System BR–L01
The Lead Response Machine
A lead arrives. The system does the research, organizes the details, writes a useful response, and gets the right human involved.
- Manual steps removed 07
- Average response time 00:12
- Runs while you sleep 24/7
Live system trace
Waiting
Waiting
Waiting
Waiting
Lead captured
Website form received from Northstar Electric
Company enriched
Business details, location, and service need identified
Opportunity created
CRM record assigned with context and priority score
Response launched
Personalized reply sent and sales channel notified
System ready. Awaiting signal…
Launchables
Tested systems.
Ready to deploy.
Not off-the-shelf software. Proven starting points adapted to the way your company actually works.
Lead Response Machine
Capture, qualify, enrich, and respond to incoming opportunities automatically.
Adapt this system →Client Onboarding Engine
Move a signed client from payment to paperwork to kickoff without chasing a thing.
Adapt this system →Review Signal
Identify satisfied customers and generate a steady stream of credible public reviews.
Adapt this system →Content Pipeline
Turn raw expertise into researched, reviewed, and scheduled content without the chaos.
Adapt this system →Operations Radar
A living dashboard that finds stalled work and tells the right person before it becomes a fire.
Adapt this system →Your weird problem
The system you need might not exist yet. That’s usually where the interesting work begins.
Bring it to the lab → Operating principle
BettyRocket makes businesses look better. Labs makes them run better.
We’re not interested in automation for automation’s sake. The work has to save time, remove friction, reveal something useful, or create an unfair advantage.
Useful over flashyEvery experiment earns its oxygen.
Small teams, big leverageBetter systems multiply good people.
Human where it mattersAutomate the repetition, not the care.
Ship, observe, improveReality is the best field test.
Lab intake open
What’s slowing your company down?
Show us the spreadsheet, the repetitive task, the disconnected tools, or the process everyone hates. We’ll find the machinery hiding inside it.